Join us today with award winning entrepreneur and data scientist Briana Brownell as we explore how we can use A.I. in business strategy, art, cooking, and even fashion. In this interview, Briana shares her expert insights on the underlying principles of how current A.I. works, how it’s evolved, and what’s coming next.
Founder and Chief Data Scientist of PureStrategy.AI | PureStrategy.AI empowers international organizations, Fortune 50 enterprises and high-growth technology startups to leverage A.I. advancements and make faster, data-driven decisions. Their expertise has been sought by prestigious teams across critical sectors like peacekeeping, healthcare, renewable energy, and environmental, social, and corporate governance (ESG). Briana Brownell was honored with VentureBeat’s A.I. Entrepreneur of the Year award in 2021.
Pioneering Researcher in A.I. and Machine Learning | The brain behind the Brownell Reduction Method, a groundbreaking unsupervised machine learning technique, Briana’s pioneering work has been recognized by Nobel Peace Prize recipient Dr. Mark Howden. It is now being used by research groups and Fortune 500 companies worldwide, contributing to 10 academic publications. She has also produced award-winning at University of Saskatchewan, University of Regina and Royal Melbourne Institute of Technology. As a founding board member of A.I, Governance and Safety Canada, Briana is also working with government agencies on standards for the safe and ethical use of A.I.
A.I. Artist | Briana's journey into the intersection of generative A.I. and creativity has led to remarkable innovations, including the creation of an A.I."Shakespeare" capable of crafting new sonnets, developing a unique method for adding color to black-and-white photographs, and producing captivating "deep dream" and "deep style" renders.
Ignite Your Innate Creativity with A.I. | Discover how A.I. helped Briana breathe new life into projects that she’s shelved for years that were just too difficult for her to do. You’ll learn how she’s now using A.I. to create art, poetry and even fashion, and how you can do the same with your passion projects.
Getting Started with ChatGPT and A.I. | Get a simplified overview of how large language models work, and two simple but eye-opening experiments you can try at home. One will demystify the key mechanism behind ChatGPT, and the other will leave you stunned by the results.
A Crash Course in the History of Prompting | Get expert advice from a seasoned data scientist who’s been working with generative A.I. since GPT2. You’ll see how prompting has evolved over time, and learn today’s most powerful prompting technique.
Glimpsing the Next Generation of GPT Models | Discover why multi-agent A.I. systems are the most likely innovation to come next. Learn about their potential to effortlessly orchestrate your life’s logistics, from booking dinner reservations to scheduling appointments.
Why We Need A.I. | From brainstorming to strategic planning, A.I. is a tireless assistant that can make big tasks more manageable, refine ideas, and fuel inspiration. Briana shows us concrete ways you can use A.I. tools to help turn ideas into reality and level up all aspects of your life.
As Much As A.I. Needs Us | Briana also sheds light on the symbiotic relationship between A.I. and human creativity. She reveals why A.I. won’t replace you, but instead how your human intuition and experience will become even more valuable.
Revolutionizing Qualitative Data Analysis | Learn about Pure Strategy’s groundbreaking new approach to qualitative data analysis, using techniques pioneered by Briana’s own research. Discover how it can magnify the impact of your business decisions by turning qualitative data into actionable insights.
0:00 - Introducing Briana
1:04 - Her favorite new A.I. tools to use right now
1:38 - How she uses A.I. in the kitchen to make cooking way more fun
3:51 - How she uses A.I. to give her an edge in business
5:31 - Why Briana thinks of A.I. as an assistant
6:40 - When is A.I. useful and NOT useful
9:45 - What is prompting
11:21 - How has prompting evolved from GPT2 to GPT4
13:09 - Briana’s predictions for how prompting will change in GPT5 and 6 (the growing importance of multi-agent A.I.)
16:11 - How large language models work in simple terms and something really simple to try for yourself
18:07 - Haven’t used ChatGPT yet? Try this first.
21:35 - How to get started using ChatGPT in your business
23:12 - Advanced Prompting Techniques (Flipped Interaction Pattern)
25:21 - Gamified surveys - how they made boring surveys more fun to get better results
27:56 - Using A.I. to generate ideas
30:56 - Using A.I. to go from the idea to getting it done
33:36 - What ChatGPT is great at with data analysis
34:57 - How her company’s A.I. business data analyst works
36:33 - How an entrepreneur should be using generative A.I. tools
37:49 - The overuse of A.I. tools (make something better faster, not replace)
39:22 - What impact will A.I. have on the world?
40:48 - How Generative A.I. has changed the creativity game for Briana
42:00 - What is creativity?
“I think that the way that businesses should think about [A.I.] is “How do I use it to get to something better, faster?” instead of replacing it with low quality outputs because you can definitely tell when somebody's using ChatGPT to write an article…It doesn't have that conviction of what the author is trying to say.” - Briana Brownell
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